Queensland Law Society

Advertising

36. Advertising

36.1 A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:

36.1.1 false;

36.1.2 misleading or deceptive or likely to mislead or deceive;

36.1.3 offensive; or

36.1.4 prohibited by law.

36.2 A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional body.

For personal injury advertising the rules are in the Personal Injuries Proceedings Act 2002 (PIPA), Chapter 3 Part 1 (sections 62 to 69). The Legal Services Commission has issued a number of guidelines on these provisions.