Personal injury advertising and referral arrangements

Law practices which:

• advertise for personal injury work through ‘sponsored links’ on search engine results pages on websites such as Google, or
• accept referrals of personal injury clients from non-lawyer referral agencies

should take note of new Legal Services Commission guidelines: Advice about personal injury advertising on internet search engines and non-lawyer websites.

Law practices have until 31 March 2010 to ensure any ‘sponsored links’ comply with these latest guidelines.

For more details about solicitor advertising, see the QLS website page, Guidelines for Personal Injury Advertising.

If practitioners have any questions about solicitor advertising, they should call QLS ethics guidance solicitor Howard Moses on 3842 5843 or email ethics@qls.com.au.