Do not feed the trolls: ethics, optics and practicalities of dealing with negative online reviews
Adverse online reviews can seriously impact any small business that relies upon reputation, and a law firm is no exception. While fake and unfair reviews can have an adverse impact on a solicitor’s practice, dealing with them requires a high degree of caution. As in many areas of legal practice, an intemperate response fired back in the first flush of annoyance may be regretted subsequently.
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