36. Advertising
- A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:
- false;
- misleading or deceptive or likely to mislead or deceive;
- offensive; or
- prohibited by law.
- A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional body.
Guidance statements
This Guidance Statement raises the ethical issues practitioners should consider when engaging in social media.