36. Advertising

    1. A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:
      1. false;
      2. misleading or deceptive or likely to mislead or deceive;
      3. offensive; or
      4. prohibited by law.
    2. A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional body.

Guidance statements

This Guidance Statement raises the ethical issues practitioners should consider when engaging in social media.